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Despite appalling weather that disrupted sales activity for much of January and virtually wiped out installation work, Conservatory Outlet’s proactive online lead generation activities managed to generate more than 1250 sales leads in January, a rise of 46% compared to a similar – and largely snow-free – corresponding period last year. Even sales were a remarkable 17.5% ahead across the network.
Projections are for a 25% increase over the 12 months of 2010 to 20,000 sales leads, which will be distributed amongst Conservatory Outlet’s nine dealers and 16 showrooms, located in the North of England, Wales and Northern Ireland. However, with the company’s web site appearing at the top of all of the popular search engines under ‘conservatories’ and other key headings, many of these leads will be from areas in which dealers have yet to be established. “Our existing dealers share thousands of sales enquiries between…