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Conservatory Outlet dealers made their way recently to a seminar designed to help them sharpen their sales techniques and strategies and to take maximum advantage of the increasing volumes of sales leads generated by the Conservatory Outlet web sites and television advertising.
Hosted by dealer Greenway Home Improvements at its Pontypool offices and showroom, the day was led by home improvement industry sales legend and guru Ted Urpens, who has previously headed sales for Everest and Thomas Sanderson.
Despite the assembled dealers being amongst the most experienced home improvement specialists in their areas, it was clear that there was a lot to be learned. Matthew Glover, managing director of Conservatory Outlet says that the dealers were impressed with the new ideas that came out of the day: “Many of our dealers have been successful for many years and might have assumed that there was little they could learn. But they are open-minded and many expressed how useful they found the day.”
Techniques covered by Urpens, who is now Sales Director of re-training company New Career Skills, included refreshers on all of the key issues including overcoming objections, building desire and closing the sale. With Conservatory Outlet dealers enjoying an average conversion rate of more than 50% and several sales people selling more than £150,000 monthly, Matthew believes that every advantage is needed to continuously improve these figures: “The idea is to keep the sales guys converting at high levels, sharpening their presentations and avoiding complacency. Ted Urpens taught us all some very impressive techniques and made us aware of some key issues that can be passed on to staff throughout the branches.”
Readers interested in further information on Conservatory Outlet should visit a special website: www.conservatoryoutletdealers.co.uk